Battle Town Football Club

When Battle Town Football Club approached us, they needed more than just a logo update - they needed a brand that could unite their community while honoring their rich history.

Located in the historic town of Battle in East Sussex, the club's identity is deeply intertwined with the area's Norman heritage and the famous Battle of Hastings.

project fact file

services
- graphic design
- branding
location

Battle, East Sussex

thechallenge

The club's original branding heavily emphasized a cross symbol, which while important, didn't fully capture the spirit of both the team and the community. They needed a visual identity that could:

Bridge their historical roots with contemporary design
Strengthen community engagement
Attract new players
Maintain their recognizable presence in local football

logo

We developed a brand that draws from Battle's rich Norman heritage. The new logo incorporates the town's iconic warfare symbolism, maintains their traditional shield shape, and preserves their recognizable orange and blue colors. A modern circular frame adds contemporary appeal while symbolizing community unity.

Before

After

colours

Orange and blue have been the club's signature colors throughout their history, creating strong recognition within the local community. We refined the shades to create a more bold and vibrant palette that adds energy to the brand.

#ea531c
#203976
#ffffff

typography

The typography was chosen to be bold and strong to reflect the club's fighting spirit. The typeface is modern and clean to give a contemporary feel to the brand.

literature

As part of the rebrand, we created literature to attract new players and sponsors as well as position Battle Town FC as a forward-thinking community club.

The duty of care we received throughout the development stages, the ideas and discussions we had along the way and the quality of work they delivered, was just outstanding.

Kevin Terrell

Chairman | Battle Town Football Club

technologies

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